In our never-stop growing city of Dubai, where innovation meets luxury, the sustainability is emerging and initiatives are appearing everywhere lead by the UAE and years of sustainability.
Sustainable Dubai will show you some great startups that we have seen during this year of adventure between COP28 and many Dubai’s Sustainability events. We were not really present online but things are about to change, we have meet amazing people drive at heart by sustainability that we couldn’t keep them for ourselves.
Let’s start with Daniel and Herogo: Changing the food ecosystem
Herogo is here to challenge the status quo of grocery shopping and food lost. This startup mission is simply to revolutionize the way we perceive and consume foods, making healthy eating accessible while combating food waste in the UAE.
The UAE witnesses the waste of 3 million tonnes of food annually, constituting a third of all food produced. HeroGo stands as the first in the MENA region to tackle this challenge head-on with cutting-edge technology. Their mission? To transform grocery shopping into an experience that’s affordable, convenient, sustainable, and kind to our planet.
This staggering amount of food last impacts the environment, reflecting the inefficiencies in our food distribution systems. Supermarkets often reject produce based on cosmetic standards, such as size, shape, or color, contributing significantly to this waste. Also factors like nearing sell-by dates or outdated packaging accelerate the problem, sending perfectly good food to the bin. Without mentioning the incredible amount of water lost with it.
HeroGo collaborates with farmers and importers to save food that looks different or is surplus, which might otherwise be discarded. They deliver these quality groceries right to your door, allowing customers to save up to 40% compared to regular grocery bills. This initiative showcases that living sustainably can also be budget-friendly. Every box from HeroGo is a step towards saving food, money, and the Earth.
Enter HeroGo, the UAE’s first grocery delivery company dedicated to reducing or even eliminating food waste. HeroGo rescues food that supermarkets turn away, offering it at affordable prices delivered at home. Whether it’s produce that is “too big,” “too small,” or “oddly shaped,” or items close to their sell-by date, HeroGo sees their value when others see waste. By subscribing to HeroGo, consumers can enjoy fresh groceries delivered directly to their doors, not only saving money but also contributing to a greener planet.
This effort cuts down on food waste and its contribution to global greenhouse gases and provides value back to farmers and offers a unique, diverse box of groceries to customers each week. Shopping with HeroGo is not only convenient, but also making a statement. We made the choice to protect the planet, fight inequality, and challenge the norms of our wasteful society. HeroGo invites the residents of the UAE to join their cause, transforming the act of grocery shopping into a powerful tool for change.
As Dubai, HeroGo stands out as a fantastic example of how businesses can lead with purpose, paving the way towards a sustainable future. By supporting HeroGo, we are not just feeding ourselves but nurturing the world.
HeroGo also gives back to the community. With nearly 10% of the global population facing food insecurity, the amount of food wasted could potentially feed the entire world. To combat this, HeroGo donates two meals to those in need with every box delivered, working towards eradicating hunger. This initiative reflects HeroGo’s commitment to revolutionizing grocery shopping, making a profound impact on society and the environment.
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