In a city that thrives on innovation and ambition, sustainability cannot just be a buzzword, it has to be a lifestyle. That’s exactly what Recall, a UAE-born startup, is working to achieve. By blending technology, community engagement, and real-world action, Recall is helping to make sustainable living not just accessible, but intuitive for individuals and businesses across Dubai.
What is Recall?
Recall is a digital platform and on-the-ground ecosystem built to turn eco-conscious habits into second nature. At its core, Recall is about empowering people to take meaningful, everyday steps toward reducing waste and making environmentally responsible choices.
Through a user-friendly mobile app, smart recycling infrastructure, educational tools, and community-driven partnerships, Recall is creating a circular lifestyle culture right here in Dubai.
Whether you are sorting your waste at home, visiting a café, attending an event, or running a business, Recall brings sustainability into your daily routine in a way that feels easy, rewarding, and deeply purposeful.
The Mission
To build a future where sustainable living becomes second nature, empowering people, businesses, and communities across the UAE to make better choices every day.
Why Recall Stands Out
In a world flooded with sustainability slogans, Recall is doing the work on the ground, in the cloud, and at the heart of everyday life. Here is how:
- Earn as You Act
Users earn Recoins, Recall’s in-app currency, for actions like recycling properly, reducing waste, or participating in eco-events. These points can be redeemed in the Recall Store for planet-friendly goods, making conscious living not only feel good but also pay off.
- Learn Locally
The Recall app is not just a rewards system, it is a guide. With region-specific instructions on how to recycle common items and access to local events and workshops, Recall educates while it empowers.
- Support for Businesses
Through the Recall Alliance, businesses can become part of a sustainability-focused network. Members benefit from tools like ESG-aligned engagement programs, smart recycling solutions, and branding support to help them walk the talk on corporate responsibility.
- Closing the Loop
Whether it’s turning recycled aluminum cans into limited-edition “Treeshirts” or planting trees as part of their impact campaigns, Recall is actively working to integrate circular economy principles into every part of its operations.
Why It Matters for Dubai
Dubai is aiming to be the most sustainable cities in the world. But no sustainability strategy can succeed without public engagement and grassroots participation.
By making sustainability part of daily life, whether you are sorting recyclables, learning how to reduce food waste, or engaging with a local business, Recall is helping change culture from the ground up.
It is not about drastic life changes, it’s about many people taking small, consistent steps. And Recall is proving that when these steps are rewarded, supported, and visible, they can add up to real, lasting impact.
What’s Next for Recall?
The Recall team has already rolled out their smart bin prototype, the Recollector, launched partnerships with UAE-based eco-brands, and built a fast-growing user base. But this is just the beginning.
Their long-term vision? A Dubai and eventually, a UAE where every neighborhood has the infrastructure to recycle, where every home knows how to reduce waste, and where businesses embed sustainability into their DNA.
A Movement Worth Following
At Sustainable Dubai, we believe in spotlighting the people and companies driving the city forward, those making sustainability part of our daily rhythm, not just our future goals. Recall is one of those changemakers.
By bridging the gap between awareness and action, and between good intentions and measurable impact, Recall is helping Dubai walk its talk on sustainability.
So, if you’re ready to turn your values into habits and your habits into action, this is your invitation to start.
Learn more and join the movement at www.recallearth.ae
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